Conservative Party Conference
Every attendee at the conference over the 3 – 4 days is given an information pack that contains various pieces of collateral. However, over the past few years, the event organisers recognised that fewer people were making use of these packs. They noted that they often made the auditorium untidy as attendees simply left them behind at the end of each day and they were also very expensive to produce.
As a result, the organisers recognised an opportunity to reduce the volume of printed information that they gave out by developing a bespoke application that allowed attendees to download and view all of the information for the conference. As an initial trial, the decision was taken to release the application on the Blackberry platform and feedback would be gauged before rolling it out to other platforms in future years.